Doug Roberts, President, PANINI North America PANINI has been aggressively engaged in Joint Marketing programs with many customers and partners this year to increase demand for remote deposit capture (RDC). In this section, Mr. Roberts will address some of the various programs and their results.

Why is PANINI focused on joint marketing programs with customers and partners?

DR: PANINI has a very customer and partner-centric company strategy, and we are committed to their long-term success. In our current economic climate, we knew it was important for us to build a strong set of programs designed to increase demand for our customers’ and partners’ RDC solutions. Jointly implementing these marketing programs allows us to work at a more strategic level with these companies.

How did you develop the marketing programs?

DR: PANINI’s marketing team has been engaged with customers and partners for many years in a joint marketing capacity. Their experiences throughout the years have allowed us develop a successful portfolio of joint marketing programs based on actual results. We always review the portfolio with our customers and partners, select the programs that fit best with their goals and strategies, and customize the programs prior to implementation.

What are some of the most successful programs you’ve implemented?

DR: We have been experiencing outstanding results this year with many programs from our portfolio as well as new programs developed specifically for individual situations. One of our largest bank customers implemented a program via their online RDC portal, offering a limited-time solution discount which resulted in a volume increase of nearly 300%. We have a few partners engaged in vertical-specific direct marketing programs that have accelerated adoption of their solution and increased demand for RDC in new markets. Another program beginning to produce results is promoting RDC to small business customers in the bank branches. Finally, our best results are coming from RDC sales contests and trial programs with our bank customers. Banks are finding that motivating and educating their sales force and giving their customers an opportunity to try the solution prior to making a commitment are two very successful strategies.

PANINI to Extend Partner Plus Program Worldwide

The PANINI Partner Plus Program is strategically designed to ensure the success of our international channel partners and reward those partners who actively and aggressively promote PANINI solutions.

Earlier this year, PANINI conducted an international marketing assessment to determine the priority needs of our channel partners. PANINI had the opportunity to speak to a wide range of strategic partners to understand how PANINI could add value to their marketing efforts by creating a more impactful global partner program.

Nearly all international partners who participated in the assessment believed the proposed structure of the Partner Plus Program would add value to their organization. As a result of the valued feedback and support from many strategic partners, PANINI has merged the existing international Partner Support Program (PSP) with Partner Plus to form a worldwide partner program, which will be formally launched in early 4Q.

To learn more about Partner Plus, contact your PANINI representative or contact Angie De Jesus at angie.dejesus@panini.com.

PANINI to Unveil New Global Website

Next quarter, PANINI will unveil a new global website designed to better represent and accommodate the company’s international stakeholders. As PANINI continues to work in many countries across the globe to develop distributed capture markets, the information available on the PANINI website, including customer testimonials, ROI calculators, webinar recordings, etc., is in high demand.

“Our success with distributed capture in the United States is gaining tremendous international attention as more countries try to replicate the process,” says Michael Pratt, Chief Marketing Officer, PANINI. “We have many tools available on our website developed as a result of our success in this market that are available as valuable resources for our international customers and partners.”

In addition to featuring a new design and layout, the new website will be available in multiple languages and will feature a global PANINI partner search capability.

Quarterly Webinar Recap

PANINI welcomed Christine Barry, Research Director, Aite Group, to our company webinar this month where she presented Increasing Bank Success with Small Business Remote Deposit, based on extensive market research recently completed by Aite Group. Additionally, Michael Pratt, CMO, PANINI, presented Global Remote Deposit Capture (RDC). The webinar attracted record attendance from banks and technology companies worldwide, and continues to be rated one of the best webinars in the industry.

To view a recording of the event, click here.

To receive an invitation for Panini’s next webinar, email Jess Back at jessica.back@panini.com.

Upcoming Events

AFP Annual Conference & Expo
October 4 – 7, 2009
San Francisco, CA
Visit Booth #1400

Visit http://www.paninina.com/afp2009 to schedule meetings with PANINI staff and learn more about the PANINI I:Deal!

PANINI will be delivering a Vendor Showcase Presentation at AFP on Tuesday, October 6 at 10:00am in the expo hall. Attend for your chance to win an iPod Touch, and hear why the I:Deal is the industry’s small business RDC solution of choice!

BAI Retail Delivery
November 3 – 5, 2009
Boston, MA
Visit Booth #410